Change strategy & readiness
Assess impacts, align stakeholders, and translate transformation goals into practical change plans. Connect global direction with regional needs, including support for French-speaking teams.
CHANGE EXPERT & CONSULTING PARTNER
Heba Alashi
Change management, people leadership, and practical delivery. Heba helps teams prepare for new systems, processes, and ways of working—and carry the change into everyday operations.
Connect with HebaMEET HEBA
Experience with people.
A focus on delivery.
Heba brings 10+ years of experience in change management, project management, and people leadership, alongside a background in recruitment and business development. She has worked independently as a change management specialist since 2023, co-leading global and regional digital transformations.
Her experience spans mining operations, enterprise technology, and financial services, with earlier roles at RBC and CIBC. Having supervised more than 45 employees, she brings a manager’s perspective to the practical questions of capacity, communication, learning, and adoption.
PROSCI certified, with a Human Resource Management certification from Concordia University.
Fluent in English, French & Arabic.
HOW HEBA CAN SUPPORT YOU
Help people prepare.
Help the change take hold.
Enterprise systems & adoption
Prepare people for new HR, service management, and workforce platforms. Bring communication, role-specific learning, resistance management, and adoption support into the implementation.
Project delivery & operational change
Coordinate delivery, resolve roadblocks, and help teams adopt clearer processes. Draw on banking project management and operational leadership to connect project activity with everyday work.
People, talent & engagement
Support workforce planning, recruitment initiatives, and employee engagement. Design programs, communications, and learning experiences that connect business needs with the people who will deliver them.
SELECTED EXPERIENCE
Across projects.
Grounded in people.
Selected work from Heba’s independent consulting experience and earlier professional roles, connecting technology, operations, talent, and organizational change.
Mining & operational transformation
Process optimization & centralization
Preparing teams for new ways of working
Change management lead supporting a program of competing projects to streamline mining operations and unlock value from AI. The work connects new concepts, processes, and workflows with how teams operate.
Program change · Operational efficiency
HR technology
Workday
Connecting global delivery with regional needs
Regional Change Lead for a Workday implementation across North America, supporting a smooth rollout aligned with the global approach.
HR transformation · North American delivery
Enterprise service management
ServiceNow
Supporting a large-scale platform implementation
Co-Regional Change Lead supporting an implementation for 40,000 employees. Contributions included communications planning, ITSM and ITOM impact analysis, regional training alignment, readiness for French-speaking users, and sustained adoption.
Global approach · Regional readiness · Adoption
Workforce operations
Workforce management system
Making new processes usable in a unionized setting
Led change for a new clocking and workforce management system. Developed communication and resistance-management strategies and produced much of the training material and instructional video content.
Workforce transition · Practical learning
Banking & workplace transformation
RBC
Preparing people for hybrid working
Project management support for the Future of Work transition affecting more than 3,000 Personal & Commercial Banking National Office employees. Work included employee and manager guidance, access-card processes, employee feedback, and health and safety references.
Hybrid workplace · Process design · Employee support
Banking, talent & operational leadership
RBC · CIBC
Connecting people programs with business needs
Designed and delivered RBC’s Quebec campus recruitment plan, built relationships with educational institutions, and contributed to the RBC Future Launch program with UQAM. Earlier CIBC roles included recruitment, branch reorganization, process improvement, and client service leadership.
Early talent · Recruitment · Operational improvement
CONNECT WITH HEBA
Let’s discuss your initiative.
Share what is changing, where you are in the project, and where your teams need support.